Mergers & Acquisitions Advisory

A Neumann & Associates, LLC

February 25, 2016

The case for adding a blog to your website

By Achim Neumann

While most business owners understand the importance of having a web presence in 2016, many do not understand how a blog can be useful for their company and actually be an asset for possible investors/increase a business valuation.

From boosting a business’ profile in the search rankings, to establishing a business as the dominant brand in their market, there are numerous benefits to adding a blog to a website. Below, we will discuss several major reasons considerations for doing so.

Neumann-Associates-Business-Blog-1024x606
They help drive traffic

Links are the backbone of the Internet, as Google and other search engines use them to evaluate a website’s relevance with respect to common search queries. For example, if a website had links going back to it from Inc.com, NYTimes.com, etc, Google would most likely rank it higher than a similar website that didn’t.

Internally linking withing a website is also important as it lets Google and the other search engines more easily crawl and index. While creating internal links across your website (frequent blog postsmakes this easier) is important, external sites that link to a website will make the biggest difference in its overall ranking.

When engaging blog posts relating to a company’s field are written, other sites will often link to them, which will help build the domain authority of the entire site.

Mailing lists help create a pool of potential sales leads

With increased traffic to a businesses’ website comes opportunity. These new visitors can become long-term assets to a company if they can be convinced to sign up for a mailing list.

Using calls to action within blog posts on various topics, visitors may choose to add their e-mail address to a form that can be used at a later date to market specific products, services, or promotions to these opting-in prospects.

Crafting a brand becomes easier

A blog makes it easy to create a narrative around the products that the business sells, which will help differentiate it from the competition.

Combined with social media, a well-written blog can have a real impact within a relatively short period of time, as it allows the author to adopt a persona that appeals to a company’s target demographic.

It will build a businesses’ authority in certain fields

By drawing on their many years of experience in business, the author of a company blog can become an authority figure in a specific field via a series of well-written and promoted articles.

By commenting on current issues in their industry, proposing new ways to approach common problems, and by providing value to customers, the blog will increase the value of the website in the eyes of its regular visitors (as well as potential investors).

As a result, these engaged individuals will be more likely to be patronize the business in the future, as it will have developed a reputation for being a leader in the industry.

About A Neumann & Associates, LLC

A Neumann & Associates, LLC is a professional mergers & acquisitions and business brokerage firm having assisted business owners and buyers in the business valuation and business transfer process through its affiliations for the past 30 years. With an A+ Better Business Bureau rating, the company has senior trusted professionals with a deep knowledge based in multiple field offices along the East Coast and has performed hundreds of business valuations in its history. The firm’s competitive transaction fees are based on successfully completing transactions. For more information, please contact A Neumann & Associates at 732-872-6777 or info@neumannassociates.com

Comments are closed.

Any questions? Please contact us at 732-872-6777
Call Now

Client Testimonials

“I've always had great respect for those who are excellent in their fields of endeavor. Gary certainly lived up to that standard. He was knowledgeable, persuasive, determined and ultimately the main driving force that culminated in the very successful sale of my business. Well done Gary!”

Stuart Zeiff, Seller

“ I appreciate your diligent approach to screening buyers and sellers as well as the high quality CIM that you produce.”

Andrey O, Investor

“Finally enjoying retirement after recently selling my business using the services of A Neumann & Associates. Joe Oddo provided the conduit to a successful transaction. Joe knew when to inject input and when to simply listen and allow the buyers to vent, step back and regroup. The outcome met our expectations and got us to the finish line, which included my staying with the company six months in order for the buyers to get their footing and keep our workforce in the loop. He helped at every step by providing his expert guidance & resources. Thank you!”

Emily Parker Myers, Co-Owner - Myers McRae

“I had been in touch with Karin and Gary from A Neumann & Associates regarding some opportunities and was looking forward to meeting with them. Hence, when they organized a seminar in Princeton, NJ, I was quick to sign up. The seminar was very informative as the team walked the attendees through various scenarios and referenced real life buying/selling situations they had been through. The sessions by Gary, Karin and Achim were crisp and focused and brought clarity to potential seller and buyers. I strongly recommend the team and look forward to continue working with them.”

Gaurav Tyagi

“Thank you for your Event on "How to value, Sell, and Buy A Business for Maximum Profit" and the insight into ANA’s approach on what is involved in the Business Exit for sellers. Garys Hervieiou's "Business Valuation", Achim's "Deal structure" presentation and Karin’s "Preparing the Package" are real street knowledge shared. They answered attendees questions which makes it more interesting for learning from others. Great for small businesses like us. The presentations were totally worth our time and travel for the event to Princeton, NJ from Rockville MD. Ravi Bhutani, President, CIPS”

Ravi Bhutani

“Gary, this is to thank you for an excellent job done in selling our business. We could never have done it without your professional expertise, dedication and time put in without reservation to make it happen. We will gladly and highly recommend you to anybody in our position.  It was a pleasure to work with you.”

Pat Iammatteo, Owner

“Your vetting is simply outstanding, among the best I've seen from a broker.”

Eric H., Investor

“I recently contacted A. Neumann and Associates about getting a valuation of my business done. I spoke with Marc, who explained the process in detail. After meeting with Marc in order to get a clear understanding of my business, and what I was hoping to accomplish. His patience in answering all my questions and his knowledge of the proper way to market my business gave me great confidence that this is the firm I will be using to sell my business for max value. Working with Marc at A Neumann & Associates was very easy and professional. I did not know all that was going to be involved in selling my business but they helped me through the process. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. I highly recommend this firm to anybody who wants to sell now or down the road. Marc not only knows his stuff, but actually is a real nice guy.”

Double Diamond

“Used A Neumann & Associates to sale my business. could not imagine having done it with out the patience and experience Gary provided. Thanks Gary,”

Dennis Frazier

“Working with Marc and his company was a pleasure. What I thought was going to be a just another one of those pushy sales companies was just the opposite. Polite, knowledgeable, and a pleasure to talk to and deal with. Marc handled most of the interaction and he has one of the greatest demeanors. Again, it was a pleasure working with him and his firm.”

Douglas DiCeglio
view all testimonials

Contact A Neumann & Associates, LLC

If you are considering selling your business, please contact us to learn more about our comprehensive service spectrum. Our experienced professionals will answer all your questions about selling a privately held business in complete confidentiality. Please fill out our contact form, or call us at 732-872-6777. We will contact you directly and will never identify ourselves to your employees.

call us now
Contact Us for a Free, Confidential Consultation

Experienced M&A Advisors available

Full Name
Email Address
Phone Number
Message