3 Books that will stoke the entrepreneurial spirit Published July 18, 2016 | By Achim Neumann, President There’s no question about it, choosing to become an entrepreneur is no easy task. Fortunately, one can learn many of the soft skills required to become a successful business person by reading books by those who have had success. Here are are 3 book every entrepreneur should read. Below, we will provide a brief synopsis of 3 books that will stoke the entrepreneurial spirit in any person that wants to begin building their own future. 1) Purple Cow, by Seth Godin Knowing how to advertise and market products effectively is key to success in business. By standing out above the noise made by the competition, consistent success can be achieved. This point is driven home in memorable fashion by Seth Godin in his book, Purple Cow. In order to enjoy success in a marketplace saturated by distractions, he says that a product or service must be so remarkable that one can see how it differs from the competition when they first encounter it. In today’s world, being different trumps conformity when different is the more effective, efficient and fun way to do things. 2) Crush It, by Gary Vaynerchuk Being one of the most intense entrepreneurs out there today, Gary Vaynerchuk is a living, breathing example of how the power of hustle can lead to better business results. The primary message of this book is this: most people that want to make it happen have all the intellectual capability and skills they need to succeed; the only thing that is standing in the way is work, and lots of it. Hard work, intelligently applied, can lead to impressive results; Crush It provides the motivation and the road map that can help a wannabe entrepreneur to get on the the road to becoming a successful business person. 3) Never Eat Alone, by Keith Ferrazzi It’s not what one knows, it’s who they know: it’s been said time and again, but there is a large degree of truth to this maxim. It is this point that has led Keith Ferrazzi to write his best-selling book, Never Eat Alone. The principle of this book centers around the fact that no matter how busy anyone is, we all have to eat. Keith argues in his book that the ambitious entrepreneur should make the best use of this time by eating as many meals as possible with people from whom they can learn valuable skills. By conducting themselves in a congenial manner and providing value to the other party, business people without a robust network can build one within a relatively short period of time.