a-neumann-&-associates

Company Assessment

CMA 20

Welcome to the ANA CMA

 

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1.

Describe your marketing campaign








General Marketing
:  How many marketing channels do you actively use to publish your products / services?

Deselect Answer
2.

Marketing Momentum:  If you were to discontinue all your marketing and advertising expenses today, when would you see a decline of sales of 20% and more?

Deselect Answer
3.

Marketing Expenses:  What are your company’s marketing expenses (excluding commissions) - as percent of revenues?

Deselect Answer
4.

Online Marketing: Estimate the number of people for the past year who decided to receive information from you by signing up on your website

Deselect Answer
5.

Online Marketing2: Estimate the number of people for the past year who decided to receive information from you by signing up on your website

Deselect Answer
1 out of 7
6.

Describe the strengths of your customer relationships






Customer Satisfaction: Your best estimate for the percentage of VERY SATISFIED customers

Deselect Answer
7.

Customer Referrals: How often do existing customers refer your company?

Deselect Answer
8.

Recurring Revenue Stream:  What is the company’s percentage of recurring revenue - defined as annuity streams, ongoing maintenance contracts, consistent subscription revenue or revenues from sales your customer must proactively turn off or cancel

Deselect Answer
9.

Business Exclusivity: How important is your company to your customers?

Deselect Answer
10.

Customer Customization: Which describes best the level of customization offered?

Deselect Answer
2 out of 7
11.

Describe the potential to grow your business




Company Market Share: What is your best estimate for the current market share of your products / services in your market area?

Deselect Answer
12.

Customer Penetration: Could you sell more of your products /services to your existing customer base?

Deselect Answer
13.

Geographical Expansion: Would a geographical expansion be possible WITHOUT enlarging your production or service spectrum?

Deselect Answer
14.

Capacity Constraints: If the demand for your products / services were all of the sudden to increase ten-fold, would you find satisfying such demand -

Deselect Answer
15.

Customer Margins: Which of the following best describes your business nature?

Deselect Answer
3 out of 7
16.

Impact of losing of key customers, key employees, or key suppliers





Customer Concentration
:  What revenue percentage was generated by your top three customers in the past 12 months (in dollar volume)?

Deselect Answer
17.

Loss of your largest customer:  What would be the impact to your business?

Deselect Answer
18.

Human Resources in Sales:  Loss of your leading sales and/or marketing professional -

Deselect Answer
19.

Human Resources in Product/Service Design:  Loss of your leading professional in product / service design -

Deselect Answer
20.

Supplier Dependency: In case of a loss of your most important supplier -

Deselect Answer
4 out of 7
21.

What would be the impact, if you were unexpectedly unable to work for an extended period?




Management Team: Which describes best your management team?

Deselect Answer
22.

Organizational Plan: Which describes best your organizational plan?

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23.

Owner/Customer Interaction: Which describes best your personal relationship with customers?

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24.

Owner Dependency: What percentage of your company’s revenues is generated by you personally or your fellow equity holders?

Deselect Answer
25.

Owner Disabled: Assuming you were unable to work for three months -

Deselect Answer
5 out of 7
26.

Your Financial Performance




Company Size: What was your company’s annual revenue last year?

Deselect Answer
27.

Historic Revenue Growth: How did your most recently completed financial year compare with the previous year?

Deselect Answer
28.

Revenue Projection: Do you expect your revenues in the next 12 months to -

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29.

Profit Margin: What was your profit before tax on your most recent tax return?

Deselect Answer
30.

Financial Reporting: How do you handle your financial record keeping?

Deselect Answer
6 out of 7
31.

The Cash Flow Impact






Gross Profit Margin: What is your gross profit margin? (Defined as Sales minus Cost Of Goods Sold)

Deselect Answer
32.

Cash Requirements: Which best describes your cash needs?

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33.

Past Cash Flow: What was your net cash flow in your most recent year, adjusting for under/overpayment in owner compensation/benefits or lease payments for owner properties

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34.

Accounts Receivable: How do your customers pay you?

Deselect Answer
35.

Accounts Payable: How do pay your suppliers?

Deselect Answer
7 out of 7

Thank you