General Marketing: How many marketing channels do you actively use to publish your products / services?
Marketing Momentum: If you were to discontinue all your marketing and advertising expenses today, when would you see a decline of sales of 20% and more?
Marketing Expenses: What are your company’s marketing expenses (excluding commissions) - as percent of revenues?
Online Marketing: Estimate the number of people for the past year who decided to receive information from you by signing up on your website
Online Marketing2: Estimate the number of people for the past year who decided to receive information from you by signing up on your website
Customer Satisfaction: Your best estimate for the percentage of VERY SATISFIED customers
Customer Referrals: How often do existing customers refer your company?
Recurring Revenue Stream: What is the company’s percentage of recurring revenue - defined as annuity streams, ongoing maintenance contracts, consistent subscription revenue or revenues from sales your customer must proactively turn off or cancel
Business Exclusivity: How important is your company to your customers?
Customer Customization: Which describes best the level of customization offered?
Company Market Share: What is your best estimate for the current market share of your products / services in your market area?
Customer Penetration: Could you sell more of your products /services to your existing customer base?
Geographical Expansion: Would a geographical expansion be possible WITHOUT enlarging your production or service spectrum?
Capacity Constraints: If the demand for your products / services were all of the sudden to increase ten-fold, would you find satisfying such demand -
Customer Margins: Which of the following best describes your business nature?
Customer Concentration: What revenue percentage was generated by your top three customers in the past 12 months (in dollar volume)?
Loss of your largest customer: What would be the impact to your business?
Human Resources in Sales: Loss of your leading sales and/or marketing professional -
Human Resources in Product/Service Design: Loss of your leading professional in product / service design -
Supplier Dependency: In case of a loss of your most important supplier -
Management Team: Which describes best your management team?
Organizational Plan: Which describes best your organizational plan?
Owner/Customer Interaction: Which describes best your personal relationship with customers?
Owner Dependency: What percentage of your company’s revenues is generated by you personally or your fellow equity holders?
Owner Disabled: Assuming you were unable to work for three months -
Company Size: What was your company’s annual revenue last year?
Historic Revenue Growth: How did your most recently completed financial year compare with the previous year?
Revenue Projection: Do you expect your revenues in the next 12 months to -
Profit Margin: What was your profit before tax on your most recent tax return?
Financial Reporting: How do you handle your financial record keeping?
Gross Profit Margin: What is your gross profit margin? (Defined as Sales minus Cost Of Goods Sold)
Cash Requirements: Which best describes your cash needs?
Past Cash Flow: What was your net cash flow in your most recent year, adjusting for under/overpayment in owner compensation/benefits or lease payments for owner properties
Accounts Receivable: How do your customers pay you?
Accounts Payable: How do pay your suppliers?
Please fill in the comment box below.
Time is Up!